Promising business models at the Océ Production Printing Summit

Almost 2000 international decision makers and experts of the printing community visited the Océ Production Printing Summit 2011 which took place at the Océ Leadership and Technology Hub in Poing near Munich from 7 to 10 June.

The Summit highlighted the next generation of digital high-speed color printing solutions and showcased variable data printing in transaction and TransPromo, premium direct mail and loyalty program applications as well as security printing. Future-proof graphic arts applications such as publishing-on-demand, digital newspapers, magazines, hybrid catalogs, and manuals revealed promising growth paths, presented together with manroland. Visitors at the Summit obtained cutting-edge information about manroland and Océ. manroland and Océ have joined forces and developed an application-related combination of print data management, digital and offset printing, integrated workflow solutions and post-processing.

“The value-added print chain in conventional printing is undergoing a change, as for example hybrid products become more and more popular. With our inkjet technologies, we were demonstrating a combination of top quality and maximum individualization as well as their value proposition for state-of-the-art print communication,” says Sebastian Landesberger, Executive Vice President, Océ Production Printing.

Océ and manroland showcase their strategic alliance for heavy-duty printing
“We were showing how inkjet printing systems supplement industrial offset printing,” explains Gerd Finkbeiner, CEO of manroland. “In our role as front runners, we and Océ have ambitious aims. We want successful customers who are participating in the dynamic growth of digital print production – and we are committed to supplying them with solutions that are at the same time groundbreaking and future-proof.”